When designing your email, you should have anti-spam regulations in mind. Every spam filter is different. Your email can pass through one filter without issues, but you can’t be 100% sure that the other one won’t flag it.
- Avoid using all caps, too many exclamation marks, and hyperbolic phrases
- Don’t use deceptive headers, From names, reply-to addresses, or subject lines. Be transparent.
- Use merge tags to personalize the recipient field (TO:) of your campaign. It will also increase the chances of your email not to be flagged as SPAM. Don’t use Dear Sir/ Madam.
- Always provide an unsubscribe link- it must work for at least 30 days after sending.
- Avoid spammy words like congratulations, lottery, win.
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Artificial Intelligence Has Arrived
If there was one key development for email marketing in 2018, then that was the addition of artificial intelligence (AI). While you might not immediately think of AI when considering an email marketing campaign, the technology has had several positive impacts industry-wide within a very short time.
On a more basic level, AI improves email marketing mechanics such as A/B testing and smarter audience segmentation. This can have immediate benefits in terms of optimizing your marketing strategies for different customers and sending the right content to the right people. On a more advanced note, AI can actually optimize email content for specific audiences and product campaigns. Additionally, it can help with personalizing email content right down to the individual customer level, depending on how much information you can feed it from your CRM and sales systems. Strong stuff, which means determining exactly how a potential email marketing service has implemented AI should be a key criteria for most marketers before purchasing.
Full Features List
→ Create UNLIMITED number of autoresponder accounts. One for each of your product, if you want to.
→ Enter as many follow-up messages as you want. You can set your autoresponder to follow-up with your subscribers for as long as you want (count in decades!)
→ Personalize each of your follow-up message with the prospect’s personal information and up to 10 extra customizable fields.
→ Automatically remove a subscriber from a follow-up sequence if he/she chooses to subscribe to a new autoresponder. Great feature for after sale follow-up.
→ Send text or HTML formatted messages to your prospects.
→ One click unsubscribe link allows your subscribers to
automatically remove their email address from your database or edit their personal information.
→ The follow-up autoresponder is linked to the mailing list module making it possible for you to contact your prospects whenever you want, whether they have completed their follow-up sequence or not.
→ Create and automatically maintain as many lists as you want.
→ Collect UNLIMITED number of subscribers.
→ You can customize the confirmation email as you like.
→ Ip address, date and referral url of subscription is
automatically logged in the database. A proof that the person had indeed subscribed to your list in case someone accuses you of spamming.
→ Get notifications when a new subscriber joins any of your list. This feature can be turned on and off through the admin area.
→ Personalize your messages with the personal information of the subscriber and up to 10 additional custom fields.
→ Manually add, edit and delete subscribers through your admin control panel.
→ Search for a particular subscriber based on however little
information you have in possession.
→ Send your message in text or html format.
→ Automated Message Scheduler allows you to enter your
newsletter/message and let the software do the mailing at
any preset date. Great feature to keep in touch with your
subscribers even if you’re away!
→ Global Message Broadcaster allows you to broadcast a single message to all your subscribers even if they are subscribed to several of your autoresponders.
This will avoid sending duplicate messages.
→ Message Archives feature enables you to store your messages so that your visitors can access it through a search engine friendly link or via RSS!
→ New & Unique feature: RSS Syndicator provides you with a
means to keep in touch with your prospects other than by
email. With the built-in RSS syndicator you can make
whatever you publish available publicly and without fear of
→ Automatic unsubscribe link is included in all outgoing
message making it easy for the subscriber to remove
himself/herself from your lists.
→ Allow your subscribers to edit their contact information by themselves. This is a great feature to keep your list up to date without having to do any of the work.
→ Ban subscribers based on a particular domain name or email address.
→ Export subscribers. Automatic bounce management allows you to keep your list clean by flagging bad email addresses.
Automatically log the number of people who have unsubscribed and see the list at the click of your mouse.
→ Built-in LinkTracker Track UNLIMITED links.
→ Rotate up to 3 links for each tracker.
→ Great feature for split testing a sales page to know which
one is pulling the most.
→ Add, edit, delete and reset your link trackers through the admin panel.
→ Both unique and raw hits are counted and logged.