Case Study: Why Your Website Traffic Is Not Converting
Traffic may not be converting for many reasons. Here is how you can start evaluating and troubleshooting. Read Your Copy Is the copy about you or is the copy about the benefit to the end user? What we mean by this is are you saying “our product does XYZ” instead of...
The Essential CAN-SPAM Requirements
What is the CAN-SPAM Act of 2003? The CAN-SPAM Act is a US law which stands for Controlling the Assault of Non-Solicited Pornography and Marketing. This act, which was passed in 2003, does three key things: Establishes a set of requirements for commercial email...
Email Marketing: The #1 Way To Engage Your Audience
The success of your email marketing program is highly dependent on your email deliverability. Because all of the planning, strategy, and implementation in the world won’t matter if your prospects never see the emails that you send. Email marketing remains a very...
Is it true the money is in the list? What does this actually mean?
Building a list is the core principle behind the i-AutoResponder Model of Internet marketing. And, all other things being equal, the bigger your list, the more money you will make. That’s great for marketers and list owners who have thousands, tens of thousands, and...Tips to Keep Your Emails Out of Spam Folders
When designing your email, you should have anti-spam regulations in mind. Every spam filter is different. Your email can pass through one filter without issues, but you can’t be 100% sure that the other one won’t flag it. Avoid using all caps, too many exclamation...
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