Bonus #5: Automate My Emails
Yes, this is a simple secret that most amateur email marketers miss. So they waste their time trying to grow their list bigger and bigger – thinking it is the only way to increase their sales.
There are several basic concepts you need to understand before you get started with writing your emails. You’ll also learn what tools you must have, and how to understand the purpose of writing your emails beforehand.
But the truth is, you can much more easily double your sales by writing a more responsive email rather than trying to double your number of subscribers.
The Step-By-Step Video Tutorials To Writing Your Own Response-Pulling Emails!
In order to schedule and send your autoresponder sequence, you’ll need an email marketing automation solution.
As opposed to email newsletters and one-off campaigns that you create and send to a whole list of people in one go, an automated email campaign is set up once and then automatically sent to a particular individual when that person meets a certain trigger.
For example, let’s say you’d like to send an email to somebody when they sign up for an account on your site. This email would welcome them to your brand and show them how to get started. You might provide links to popular resources or offer a discount code for a first purchase.
It would be really time-consuming to manually create and send an email campaign to every person when they sign up; so instead, you set up an automated welcome email that gets sent whenever a new person joins your list.
That’s the beauty of email automation: You set up the email once, and as people meet the trigger you defined, the email will send without any additional effort on your part. It essentially “automates” your email marketing for you.
And when you take advantage of integrating different business systems with email automation, you can brainstorm, plan, execute, and analyze an entire campaign from one system.
It doesn’t get much more efficient than that.
Here’s an example of a sequence for launching an information product:
Email 1: Introduction and saying thanks for subscribing.
Email 2: Explain why specific topic/problem matters. This helps build the demand for your product.
Email 3: Explain what you need to do to solve the specific problem/accomplish a certain goal. This builds credibility, and you start helping people in advance.
Email 4: Explain how exactly to solve the problem in more details. Transition to the sale and mention you’re launching a new product/program in a few days.
Email 5: Launch your product. Tell your list that your product is live and can be purchased in the next few days. After that, you will close your cart and it won’t be available.
Email 6: Remind your subscribers about the product. Share how many people bought it so far, what other people think about it and how many seats are left.
Email 7: Last day before closing – first email. Tell your subscribers that there are 24 hours left and your product won’t be available after that. Remind them what they’re going to learn in your program and what the benefits are.
Email 8: Last day before closing – second email. Transition more into scarcity and that there are only a few hours left. After that, your product won’t be available.
Email 9: Two hours before closing. This is where you go full scarcity and focus on the change people want to make in their lives. How much do they really want to solve their problem/accomplish their goal?
Email 10: Cart closed. Send an email to explain to users the product is no longer available. Share figures about how many people got into your program. Thank everybody for their support.
Having A Good Auto-Responder Account Is
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i-AutoResponder is a hosted email marketing service that lets you create and send newsletters, run automatic follow-up email campaigns, run email courses and much more. You do not need to own a website to use this service. i-AutoResponder will keep in touch with your customers and prospects for you, around the clock. It provides all the tools you need to run effective permission-based email marketing campaigns and track the results.
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