Sometimes, the only difference between succeeding and failing is by not following proven methods of success. Following up with your MLM leads is one of the most surefire ways to ensure your success and drive sales.
Best tips on how you can generate and follow up with your MLM leads in order to convert them into a successful sale.
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Build and Grow Your Website
If you are first wondering how to get MLM leads in the first place, you need to hone in on practicing good lead generation tactics. After all, you cannot follow up on MLM leads if you do not have any to begin with.
A great MLM lead generation system is by having your own website. You should focus on building and growing a great website. Fill it with valuable content potential leads would want to read about and consume.
A website is also a great way to engage with people you wouldn’t typically engage with. It is also a great way to collect people’s emails and directly send them information about your MLM plan.
A website is a good way to legitimize your MLM business. It establishes you are a credible source.
In addition to building a website, you should be sure to increase your social media presence. People are more inclined to want to work with someone they trust and follow.
Follow Up With Everyone You Speak With
Whether you meet someone in a book store or engage with them in your direct messages on social media, you must follow this tip. Follow up with every single person you speak with.
You never know who is going to be interested in working with you unless you follow up.
Studies have shown that it takes multiple rounds of exposure or communications with a person for them to want to buy from you. Rarely will people sign up or buy the first time they speak with you.
Try to get every person’s name, contact information, and a personal detail about them when you speak with them. Write this info down so you do not forget. People are many times flattered that you remembered and thought to reach back out.
Time is a critical component when following up with your MLM leads. An individual’s potential interest can fade quickly if you do not consistently follow up within a short range of time.
A good rule of thumb is to set a follow-up date within a few days of the initial contact. After that, schedule a meeting at least once a week, if not twice a week.
Limit the amount of time that goes in between each touch base for more success in converting MLM leads into sales.
Set Specific Times and Dates
Acting fast in your follow-up with every person you speak with is important. But there is another thing that can make or break a possible lead.
When you follow up with a person, you must set a specific time and date of when you plan to meet with them again or speak with them.
Setting specific times and dates helps to hold people accountable for their actions. They are much more likely to skip out or lose interest if there is no hard deadline for when they will see you again.
In addition to helping keep people’s interest and holding them accountable, setting specific times and dates has one more added benefit. It helps to keep you accountable and organized as well.
It is not talked about enough how difficult MLM can feel in the beginning for new business owners. You are faced with rejection often and you speak with a large number of people often.
Setting times and dates help keep you motivated, organized, and accountable to keeping those meetings and eager to make sales.
Take Your Future into Your Hands
Network marketing opportunities allow those who start their own business to take control of their future. Depending on how much income you wish to make, different levels of work may be required. You will never have to overwork yourself again. Burn-out will be a thing of the past, letting your mind and body thank you. You will be able to assess your potential earnings accurately, so you can plan for the future. This income will help you afford to pay off your bills, schedule a vacation, and invest back into yourself. You will have a set a firm foundation on which you can build your life off of, instead of being constrained by a cubicle.
There is nothing more empowering than being able to start your own business. Network marketing opportunities make this a possible dream for virtually anyone, leading to millions of people changing their lives for the better. Starting your own business does not have to be hard or expensive, thanks to network marketing. Their low start-up costs help cover education for your business opportunity while also providing the products you will need to succeed. You can say goodbye to your 9 to 5 and never have to answer to your boss again. You will have the ability to create your schedule, never missing a holiday again due to being stuck at the office. This profitable business opportunity will help your mind and body feel healthier, while also allowing you to call all the shots.
Social Media is Key
Studies show that 7 out of 10 Americans use social media of some kind, which means those network marketers who ignore social media are closing themselves off from a vast portion of their audience. Research which social media platforms your target audience prefers (Facebook for older people, Snapchat for younger people, etc.) and start building your brand there.
Make sure you take the time to create quality posts and engage your audience, however. A lazy or empty social media profile will harm your brand, making you look either unprofessional or sketchy. And when it comes to network marketing, you are your brand.
Know Your Market
Another helpful tip for new network marketers is to figure out who your exact target audience is for your good or service. Selling to anyone you see is too wide an angle for most businesses, and you don’t have the time or resources to chase down every section of the market.
Instead, work out which demographic you’re aiming to sell your product to and work your pitches, promotional material, and social media presence around that audience. Achieving a feeling of trustworthiness and authenticity with this audience is key to pulling in major sales. You should also prepare yourself for how you plan to reach these audiences (for example, traveling to seminars, online presentations, and so on).
Know When to Walk Away
While aggressive strategies can work, it’s also important to know when to walk away in network marketing. If a client gives you a definitive “No”, continuing to push the issue or acting rudely will dissuade them from considering you in the future and lead to bad word-of-mouth for your brand.
Instead, try to view every day as a stepping stone to your goal rather than waiting for that one big turning point. This will help you face rejection easier and stay in the game longer, heightening your chances of success.
Selling vs. Lying
Whatever you do, make sure that you never lie about something your product will do or the success rate of your venture. Getting caught peddling lies is the quickest way to tank your network marketing career. You can even open yourself up to legal trouble and lawsuits depending on the severity of these lies.
Keep Things Professional
A strong sense of enthusiasm and being yourself are key traits to being a successful network marketer. That said, you need to find the balance between this authenticity and being professional.
For example, focus your pitches around positivity. Rather than highlight all the things your competitors don’t have and how they suck, focus instead on what great qualities your product has and how it will help improve people’s lives. This sort of passion can prove infectious when done right.
This also means you shouldn’t let the social nature of the job slip you up. While parties and conferences are great ways to pull in clients, doing something stupid like flirting with clients or getting wasted makes you look immature and takes the focus away from your skills.
On a similar note, wait to try and get your friends and family in on the action until you’re confident in your marketing skills. Otherwise, you risk squandering a great opportunity because you thought personal connection alone would net you a free sale.
Build and Care for Your Team
Finally, building a team to aid with your network marketing is one of the best ways to propel your marketing business far past the limitations of what you can do alone. Once you build that team, remember to show your appreciation and let them feel like their skills are valued by you. This can be anywhere from expensive retreats to leaving them little notes praising their work.
This motivation encourages them to work harder, thus bringing in more profits for you.
Make It Worth Their While
Ultimately, the one thing that can either lose a lead or turn a lead into a successful sale is value. You must offer them value in the product you want them to buy or the service you want them to perform. Otherwise, they will walk.
Every time that you follow up with an MLM lead, you need to be constantly speaking about the value they would gain by going into business with you.
A key way of showing potential value is by being successful yourself. If you are selling a product, like shampoo, for example, make sure your hair is always healthy and shiny.
If you are a business owner who manages other people, then you need to show confidence in all your interactions. People want to mimic other successful people.
Making your MLM worth a prospect’s while is one of the best follow-up methods when trying to convert them into a sale.
If you are interested in learning about more MLM lead generation tactics, follow-up tricks, and tips for MLM success, follow us here at Network Marketing Team.
We are a company that specializes in connecting business owners with established resources that can help them succeed. Reach out to us today for help growing your business.